About
Meta Ads Agency, We Understands Current Playbook
Meta advertising changed fundamentally after iOS 14.5. Tracking got harder, audiences shrank, lookalikes weakened, and the campaigns that used to print money stopped working. Most agencies still run Meta like it’s 2019 tight audience targeting, narrow interest stacks, static creative and wonder why CPAs doubled.
Shivi Technologies runs Meta Ads on the current playbook: Advantage+ campaigns that let the algorithm find audiences, Conversions API for server-side tracking, broad-audience creative testing over interest-stacking, full-funnel architecture (awareness → retargeting → retention), and a creative system that accepts the reality that creative is now the primary performance lever on Meta.
Who we are
Meta Ads Strategy for Competitive Current Markets
The old Meta playbook (detailed interest targeting, narrow audiences, minimal creative variation) stopped working after iOS 14.5 removed most of the tracking signals it relied on. The new playbook is broad-audience Advantage+, creative as the primary variable, and full-funnel structure. We run the new one.
We are a certified IT Service company.
Shivi Technologies
Meta Ads Management Respects Platform Works Now
A Meta advertising agency that doesn’t pretend the old playbook still works. We’ll rebuild your account architecture if needed, set up CAPI properly, and treat creative as the first-class performance driver it’s become.
WHAT WE OFFER
Meta Ads Capabilities
Full Meta advertising stack for ecommerce, lead gen, SaaS, and local service businesses.
HOW WE WORK
How We Run Meta Ads
Same four phases whether it’s your first Meta campaign or a $100K/month account rebuild.
Audit & Setup
Account audit, CAPI implementation review, pixel diagnostic, creative fatigue analysis, and Business Manager cleanup. Most new Meta engagements start with fixing tracking.
Strategy & Build
Account architecture (campaigns, ad sets, creatives), audience plan, creative production roadmap, full-funnel structure design, and budget allocation across funnel stages.
Launch & Learn
Launch with clear hypotheses, not spray-and-pray. Weekly creative rotation, audience performance monitoring, bid strategy refinement, and clear decisions.
Scale
Once CPA and ROAS targets stabilize, scale budget aggressively on winners. Continuous creative production, audience expansion testing, and strategic moves.
Why Shivi Technologies
Why Businesses Choose US for Meta Ads
Meta Ads agencies are a dime a dozen. Here’s what actually separates serious Meta advertising.
Creative-Operations
Creative-Operations
Creative is now Meta's primary performance lever. We build creative production into the retainer not as a one-off upcharge. Weekly creative refresh, multiple concepts in test, and documented hypotheses on why each creative exists.
CAPI Is Step One, Not Step Ten
CAPI Is Step One, Not Step Ten
Most agencies still launch Meta campaigns on pixel-only tracking and wonder why CPAs drift. We set up Conversions API before we spend your money because the algorithm can't optimize toward signals it never receives.
No Long-Term Lock-Ins
No Long-Term Lock-Ins
Month-to-month retainers. Your Meta account stays in your name. Full Business Manager access on your side. We earn the next month by making this month profitable that's the contract.
Running Meta Ads without CAPI and wondering why performance keeps drifting?
CLIENT VOICES
What Meta Ads Clients Say
"What stood out was their understanding of both development and marketing. They didn't just run ads they fixed our funnel, improved product pages, and actually increased our conversion rate."
"We needed a Shopify store that could scale, not just look good. The team delivered a clean, fast, and conversion-focused setup. Support has also been consistent post-launch."
"We had worked with two agencies before this, and the difference here was execution. Our website was rebuilt properly, SEO issues were fixed at the core level, and we started seeing consistent leads within a few months."
STRAIGHT ANSWERS
Meta Ads Questions Brands Ask
Yes for the right business models and when set up properly. Ecommerce, direct-response lead gen, SaaS, and local services still see strong Meta performance when accounts are built on current playbooks (Advantage+, CAPI, creative-first, full-funnel). Businesses with thin creative budgets or highly niche B2B audiences often see better ROI elsewhere.
Conversions API (CAPI) is Meta's server-side tracking method you send conversion events directly from your server or a server-side GTM container to Meta, bypassing iOS's restrictions on browser-based pixel tracking. Yes, you need it. Running Meta Ads without CAPI in 2026 loses 20–40% of conversion signal, which directly hurts algorithmic optimization.
Ecommerce can test meaningfully at $2K–5K/month. Lead gen typically needs $3K–8K/month. B2B or long-cycle businesses need more runway often $10K+/month for 3 months to collect meaningful data. Budgets under $2K rarely generate enough data volume for Meta's algorithm to optimize reliably.
Often, yes especially for ecommerce and broad-market products. Advantage+ Shopping campaigns and Advantage+ Audience settings consistently outperform manual audience targeting for many accounts. But not always. We test both and pick the structure that actually wins on your data.
Yes. Ad copy, static image design, short-form video, and UGC-style content included at most retainer tiers. For heavy video production (professional studio work, large-scale UGC sourcing), we coordinate with specialist partners but manage the strategy and creative briefs.
Together through Meta Ads Manager. Campaigns can be placed across Facebook feed, Instagram feed, Reels, Stories, and other placements simultaneously, with performance monitored by placement. For most businesses, running cross-platform campaigns outperforms Instagram-only or Facebook-only campaigns.
Live Looker Studio dashboards showing spend, ROAS, CPA, creative performance, and funnel metrics connected to your Ads Manager and GA4. Weekly optimization summaries and monthly strategic reviews covering what moved and what's next.
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