Paid Ads (PPC & Meta)

Google & Bing Ads
97%
Meta Ads
91%
About

A PPC Management Agency, Starts With the Account

Most paid ad campaigns underperform for the same three reasons: broken conversion tracking, messy account structure, and landing pages the ad was never aligned to. Agencies focus on headlines and creative because that’s the visible layer and miss the plumbing underneath that actually decides whether your campaigns pay for themselves. Shivi Technologies rebuilds underperforming PPC accounts from the structure up.

Account architecture, audience logic, conversion tracking, landing page alignment, creative testing, and attribution all tied back to real pipeline movement. Google Ads, Bing Ads, Meta, Instagram, and LinkedIn we run the channels that match your buyer, not a fixed package.

Ads
Audit

Ads
Support

Conversion Tracking
95%
Who we are

Fix the Existing First, Then Run the Ads

Most PPC agencies start with keyword research and creative. We start with your tracking. Because if the conversion data is wrong, everything built on top of it is wrong too.

Tracking and Attribution Are Not Optional

Before we launch a single ad, we audit your GA4 setup, conversion events, server-side tagging, enhanced conversions, and offline conversion imports. Most accounts we inherit have tracking gaps hiding 20–40% of their actual conversion data which means the algorithms are optimizing toward the wrong signals.

Account Architecture Over Creative Heroics

Campaign structure, ad group logic, audience segmentation, bid strategies, and negative keyword discipline do 80% of the work in PPC performance. Creative matters but creative on top of a broken structure just makes the leak faster. We rebuild the structure first, then iterate creative.
degital
Science
We are a certified IT Service company.
Shivi Technologies

Campaigns With Conversions Without Guessworks

A paid ads agency that tells you honestly when your budget isn’t enough or when you shouldn’t be running the channel at all. We’d rather cut a non-performing campaign than protect a billable line item.

Conversion tracking

Account rebuilt

Hypotheses testing

Optimization
calls

WHAT WE OFFER

Paid Advertising Capabilities

Channel mix tuned to your buyer’s journey, not a “standard PPC package.”

Google Ads Management

Search, Performance Max, Shopping, YouTube, and Display built around real buyer intent. Google Ads management that goes deeper than "match types and bid adjustments." Campaign structure, query mining, Performance Max audit.

Meta Ads

Meta advertising with CAPI, Advantage+, and proper funnel architecture. Meta Ads that still perform after the privacy shifts that killed lazy campaigns. Proper pixel and Conversions API setup, Advantage+ campaigns, audience work.

Microsoft Bing Ads

The underrated channel your B2B competitors are ignoring. Microsoft Advertising (Bing) campaigns for B2B and high-intent commercial search. Lower CPCs than Google, older and higher-income demographic.

Conversion Tracking

Before you run another ad, your tracking should actually work. Full conversion tracking implementation GA4 configuration, server-side Google Tag Manager, Meta Conversions API, enhanced conversions for Google Ads, offline conversion imports, and cross-domain tracking.

Campaign Audits

Honest audits of your existing ad accounts what's broken, what's wasted, what to fix first. Deep-dive audits of Google Ads, Meta, and other paid accounts. Account structure review, wasted spend identification, conversion tracking verification, creative fatigue analysis.

Landing Page Alignment

Your ad doesn't have a creative problem. It has a landing page problem. Landing page builds and optimization aligned to specific campaigns message match, load speed, mobile experience, form friction, and conversion-focused design Sometimes the highest-leverage fix in PPC
HOW WE WORK

How We Run Paid Ads

The same process for a $2K/month local campaign or a $200K/month enterprise account.
1

Audit

Full account review covering structure, tracking, creative fatigue, wasted spend, and competitive context. You get a written audit document whether or not you decide to engage us no gate-kept insights.
2

Rebuild

Fix tracking first. Rebuild account structure where needed. Align landing pages to campaigns. Set up proper audiences and exclusions. Launch with conversion tracking validated, not assumed.
3

Launch & Learn

Conservative budget allocation during the learning phase. Weekly optimization reviews. Creative testing with documented hypotheses. Early cuts on audiences and ad sets that don't show intent within 2–3 weeks.
4

Scale

Once CPA and ROAS targets are locked, scale budget aggressively on what's working. Cut what isn't. Continuous creative refresh. Monthly strategic reviews not just "here's the report."
Why Shivi Technologies

Why Businesses Choose Us for PPC

Every PPC agency claims “proven results.” Here’s what actually matters.

Transparent Account Access

Transparent Account Access

Your ad accounts stay in your name. Raw dashboard access. No gatekeeping, no "we'll send you a report." You can verify every metric, every bid, every ad at any time.

We Fix the Tracking Before the Ads

We Fix the Tracking Before the Ads

Most agencies skip this step because it's unbillable. We won't launch campaigns on broken data because the optimization will chase the wrong signals and your CPA will never stabilize.

No Lock-Ins or Long Contracts

No Lock-Ins or Long Contracts

Month-to-month retainers. If we're not earning the spend, you shouldn't be paying us to manage it. The retention rate from that model is better than the industry standard 6-month lock-in anyway.

Tired of paid campaigns that burn budget without moving pipeline?

CLIENT VOICES

What Paid Ads Clients Say

STRAIGHT ANSWERS

PPC Questions We Answer Before Every Engagement

Depends on your industry CPC, your target cost per acquisition, and how aggressive your growth goals are. Local service businesses can start testing at $2K–5K/month. Competitive national campaigns need $10K+ to collect meaningful data. We'll give you a realistic minimum based on your actual targets, not a packaged tier.
Week one if the tracking, targeting, and landing pages are right. But "results" ≠ "stabilized performance." Most campaigns need 3–6 weeks of learning before CPA settles. If you're told "we can't evaluate performance for 6 months," that's a red flag 6 weeks should be enough to see directional performance.
No. Anyone who guarantees paid media performance is either lying or taking on accounts with unrealistic expectations. What we will do is give you honest benchmarks based on your industry and audit data, and hit them transparently.
Yes and we strongly prefer it over starting from scratch, because the account's historical learning signals are valuable. We audit first, fix tracking, restructure where needed, and keep your performance history intact.
Yes. Ad copy, static image design, basic video editing, and landing page copy all included at most retainer tiers. For heavy video production or large-scale UGC campaigns, we coordinate with specialist partners.
Live Looker Studio dashboards connected to Google Ads, Meta, GA4, and your CRM you can check any metric at any time. Plus weekly performance summaries and monthly strategic reviews. No curated slide decks.
We rebuild the tracking and account structure before we run campaigns. Most agencies skip this because it's unbillable but it's where 60% of the performance gain actually comes from. We also run smaller portfolios per account manager, so your senior lead actually touches your account weekly.

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