About
A Legal Marketing Agency That Understands Practice-Area Economics
Law firm marketing is not generic B2B marketing. Case values range from $500 traffic tickets to $5M personal injury settlements and the marketing that works for one practice area actively fails in another. Search intent for “personal injury lawyer near me” is completely different from intent for “M&A attorney,” and the ethical rules governing your outreach vary by state bar.
Shivi Technologies runs law firm SEO, attorney PPC, and legal content marketing tuned to practice-area specifics personal injury, family law, criminal defense, estate planning, corporate, immigration, and business litigation. Built for the real economics of legal client acquisition: high CAC, high LTV, and a conversion cycle that rewards trust-building over volume.
Who we are
Marketing Built Around Practice-Area Specifics, Not Generic Legal Templates
A personal injury firm, a real estate attorney, and a corporate litigation practice need fundamentally different marketing approaches. We don’t run them through the same playbook because the buying cycles, case values, and competitive landscapes are completely different.
We are a certified IT Service company.
Shivi Technologies
Legal Marketing That Respects the Rules and Drives Real Cases
A law firm marketing agency that understands state bar advertising rules, ethical compliance, and the specific case-value math that should drive your channel mix.
WHAT WE OFFER
Law Firm Marketing Capabilities
Full-spectrum legal marketing for solo practitioners, mid-sized firms, and practice-area specialists.
HOW WE WORK
How We Work With Law Firms
Same structure for solo practitioners and 50-attorney firms.
Practice Audit
Review current website, search presence, practice-area positioning, ad accounts, and competitor landscape. Identify highest-value practice areas underserved by current marketing.
Strategy
Channel mix weighted to practice-area economics, target case types, geographic scope, and realistic case acquisition goals. Bar rule review for ad copy and content plans.
Execute
Implementation with attorney collaboration on content bylines, reviews, and case examples. Ad campaigns with call tracking. Technical SEO fixes. Case intake process integrated with marketing tracking.
Optimize
Monthly review of retained cases by channel, not just lead volume. Shift budget toward channels producing the highest case value per dollar. Continuous content production and PR outreach for authority.
Why Shivi Technologies
Why Law Firms Choose Us
Legal marketing is specialized work. Here’s what separates real legal marketing from generic local SEO sold to lawyers.
Practice-Area Expertise
Practice-Area Expertise
We've built dedicated playbooks for personal injury, family law, criminal defense, estate planning, immigration, and business litigation because each has distinct client search behavior and conversion economics.
Bar-Compliant Work
Bar-Compliant Work
We know state bar advertising rules on testimonials, disclaimers, specialization claims, and solicitation. We won't write copy that puts your license at risk for a clickthrough rate bump.
Case-Value-Weighted Reporting
Case-Value-Weighted Reporting
Lead volume is a vanity metric in legal marketing. We track retained cases by source, case value by channel, and marketing ROI tied to actual firm revenue not cost-per-form-submission.
Ready for legal marketing tuned to practice-area economics, not generic local SEO?
CLIENT VOICES
What Clients Say After the Work Is Done
We had worked with two agencies before this, and the difference here was execution. Our website was rebuilt properly, SEO issues were fixed at the core level.
Content and SEO finally started working together. Instead of random blogs, everything now aligns with search intent and conversions.
Their SEO approach is very technical and structured. They identified issues our previous agency completely missed. Rankings improved, but more importantly, the quality of leads improved.
STRAIGHT ANSWERS
Law Firm Marketing Questions Attorneys Ask
Depends heavily on practice area and market. Personal injury firms in competitive metros routinely spend $20K–100K+/month because case values justify it. Small-market family law practices can see results at $3K–7K/month. Estate planning, immigration, and niche practices fall in between. We'll give you realistic benchmarks for your specific market.
Local pack movement in 3–5 months for most practice areas. Organic rankings for competitive practice-area terms take 6–12 months because legal content faces heavier Google authority scrutiny (YMYL). Authority-building works slowly but compounds firms investing in content for 18+ months dominate their markets.
Yes. We've worked across multiple US states and know the common advertising rules testimonial handling, specialization claims, disclaimer requirements, solicitation boundaries. We review ad copy and content against the relevant state bar rules before publishing. For specific rule interpretation, your firm should ultimately get your own ethics counsel's sign-off.
All of the above plus estate planning, immigration, business litigation, real estate, and employment law. Each has a dedicated playbook because the client search behavior, case value economics, and competitive landscape differ significantly across practice areas.
Retained cases by source, average case value by channel, and cost per retained client. Not cost per lead, not cost per form because half of law firm leads don't qualify or convert. We integrate with your case management software (Clio, MyCase, PracticePanther, etc.) to close the attribution loop.
Yes. Local Services Ads are pay-per-lead and appear above traditional Google Ads in many markets they require Google Screened verification, insurance documentation, and ongoing review management. We handle setup, optimization, and dispute management for unqualified leads.
Yes. All legal content is either written by attorneys on your team or editorially overseen and approved by a licensed attorney before publishing because ghostwritten legal content fails E-E-A-T and creates malpractice exposure if incorrect. Attorney collaboration is part of every content engagement.
Both. Our B2B work leans heavier on LinkedIn ads, long-form content, and longer-cycle attribution. Our B2C work especially in service industries and ecommerce leans on Meta ads, local SEO, and conversion optimization. The underlying discipline is the same, the channel mix is not.
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